| When you want your brochures to do more than | | | | provide a brochure printing project that |
| what they are intended for, you need to give | | | | utilizes design techniques to make your |
| them that extra stretch that will make your | | | | brochures stand out and be recognized right |
| brochure printing pieces keepers, instead of | | | | away. |
| just plain readers. | | | | |
| | | | One brochure printing designer suggests that |
| What do I mean by this? We all know that | | | | you apply the 'billboard approach' in your |
| brochures are most often included in your | | | | brochure printing project. With a billboard, |
| target readers' "things that go in the | | | | it only takes about 3 seconds for people to |
| garbage after I read them". Let's face it, | | | | glance at it and get the message, and then |
| your brochure printing pieces are considered | | | | move on to the next. 3 seconds. That's how |
| junk by your prospective clients. They get | | | | long it takes for your target readers to get |
| thrown away that quickly, along with the | | | | your message and let it sink in. |
| other marketing tools such as flyers, | | | | |
| catalogs, postcards, etc. | | | | You should remember to maximize those 3 |
| | | | seconds. If you only have 3 seconds, then |
| You know the drill: your target readers see | | | | make sure that your brochure printing message |
| your brochures, decide that their interesting | | | | will have an impact that will get your target |
| so they read them. And if they feel they'll | | | | readers to remember you for a long time. |
| still get more, then your target readers | | | | (Well, more than 3 seconds for sure.) Use |
| might give your brochure printing pieces more | | | | strong and compelling graphics to emphasize |
| time and attention. | | | | your brochure printing content. Brochures |
| | | | that are interesting, witty, and different |
| And some of the brochure printing projects in | | | | will always get opened than those which are |
| your business field do get more exposure than | | | | not engaging. |
| the rest. What makes other brochures keepers, | | | | |
| and others just plain readers? | | | | Provide a clear brochure printing message |
| | | | that would be easy for your target readers to |
| Providing your target readers with helpful | | | | understand. The key to a successful brochure |
| and valuable information, for one, will | | | | printing content is readable and |
| encourage them to keep your brochure printing | | | | understandable text. More than a great |
| project, give it more than the usual | | | | brochure printing layout, good writing |
| attention, refer to it at a later date when | | | | content is also what makes brochures highly |
| needed, and even pass it on to a relative or | | | | effective. |
| a friend. | | | | |
| | | | So the next time you start your brochure |
| That's just one of the ways; but if you | | | | printing project, plan something that is more |
| really want your target readers to keep your | | | | than a brochure - create a brochure printing |
| brochure printing project, you have to | | | | project that is for keeps. |