| When you want your brochures to do more | | | | to provide a brochure printing project |
| than what they are intended for, you | | | | that utilizes design techniques to make |
| need to give them that extra stretch | | | | your brochures stand out and be |
| that will make your brochure printing | | | | recognized right away. |
| pieces keepers, instead of just plain | | | | One brochure printing designer suggests |
| readers. | | | | that you apply the 'billboard approach' |
| What do I mean by this? We all know that | | | | in your brochure printing project. With |
| brochures are most often included in | | | | a billboard, it only takes about 3 |
| your target readers' "things that go in | | | | seconds for people to glance at it and |
| the garbage after I read them". Let's | | | | get the message, and then move on to the |
| face it, your brochure printing pieces | | | | next. 3 seconds. That's how long it |
| are considered junk by your prospective | | | | takes for your target readers to get |
| clients. They get thrown away that | | | | your message and let it sink in. |
| quickly, along with the other marketing | | | | You should remember to maximize those 3 |
| tools such as flyers, catalogs, | | | | seconds. If you only have 3 seconds, |
| postcards, etc. | | | | then make sure that your brochure |
| You know the drill: your target readers | | | | printing message will have an impact |
| see your brochures, decide that their | | | | that will get your target readers to |
| interesting so they read them. And if | | | | remember you for a long time. (Well, |
| they feel they'll still get more, then | | | | more than 3 seconds for sure.) Use |
| your target readers might give your | | | | strong and compelling graphics to |
| brochure printing pieces more time and | | | | emphasize your brochure printing |
| attention. | | | | content. Brochures that are interesting, |
| And some of the brochure printing | | | | witty, and different will always get |
| projects in your business field do get | | | | opened than those which are not |
| more exposure than the rest. What makes | | | | engaging. |
| other brochures keepers, and others just | | | | Provide a clear brochure printing |
| plain readers? | | | | message that would be easy for your |
| Providing your target readers with | | | | target readers to understand. The key to |
| helpful and valuable information, for | | | | a successful brochure printing content |
| one, will encourage them to keep your | | | | is readable and understandable text. |
| brochure printing project, give it more | | | | More than a great brochure printing |
| than the usual attention, refer to it at | | | | layout, good writing content is also |
| a later date when needed, and even pass | | | | what makes brochures highly effective. |
| it on to a relative or a friend. | | | | So the next time you start your brochure |
| That's just one of the ways; but if you | | | | printing project, plan something that is |
| really want your target readers to keep | | | | more than a brochure - create a brochure |
| your brochure printing project, you have | | | | printing project that is for keeps. |