| Essentially, internet marketing comes down to two key | | | | business. |
| components: traffic and conversion. If it may be likened | | | | One of the best techniques is to run a variety of ads |
| to a game, traffic is like offense and conversion is like | | | | to see what people respond to and you can get that |
| defense. Ultimately, it's the conversion that wins | | | | going right away. Now if you rely on search engine |
| championships. | | | | traffic, it may take you several months. In pay per click |
| Taking Agora as a perfect example, they use direct | | | | you can do it immediately with less distraction. |
| mails, postcards, banner ads, pay per click, and search | | | | On the other side of the page here is conversion and |
| engines in order to be able to convert effectively and | | | | basically traffic is being driven towards a landing page |
| build traffic. Now, using direct mail, postcards or banner | | | | or squeeze page. The thank you page is a good way |
| ads usually requires a big lump sum investment of | | | | to harness conversion. Instead of saying thank you for |
| money. | | | | subscribing, you can take opportunity to present a |
| Unless you are really good and seasoned enough, you | | | | sales letter. |
| want to have the opportunity to test both your ads as | | | | Still, you can always direct your traffic to different |
| well as to see if your landing page actually converts. | | | | thank you pages. It could be somebody else's product, |
| This way, you get to maximize your profits. | | | | somebody else's letter and then you segment off your |
| As for search engines, it can be quite tricky. | | | | list. If somebody buys, they move to a customer list. |
| Everybody likes free traffic but it is tedious and does | | | | Also, you must have followup automated messages |
| not happen immediately. Even with the case of affiliate | | | | to ensure that the sales stick and that will enable you |
| deals, people are not going to promote you if you | | | | to promote advanced materials. |
| cannot convert. | | | | Now if in case they don't buy, they go on a prospect |
| This is where pay per click easily comes in. Simply put, | | | | list and for about the first 30 days and this is going to |
| pay per click is immediate. For a time span as short as | | | | depend on the products that you are selling. At this |
| 15 to 20 minutes one could have an ad campaign of | | | | period, you must continue trying to sell that product but |
| driving targeted traffic to his or her website to see if | | | | I've found that 95 percent of actual buyers buy within |
| that website will convert. | | | | the first 30 days. |
| Experts such as John Barker strongly recommend | | | | Once the 30 day period has elapsed, related offers on |
| internet marketers to start with pay per click and then | | | | other products or other people's products come in. |
| move to other things once conversion is firmly | | | | Joint ventures' opportunities fit snugly in this diagram |
| established as part of your business. The need to | | | | after you have exhausted all means to sell and the |
| convert is inherent in the success of any online | | | | customer still refuses to buy them. |