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Article #98: Internet Marketing Conversion Techniques Part 1

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Essentially, internet marketing comes success of any online business.
down to two key components: traffic and One of the best techniques is to run a
conversion. If it may be likened to a variety of ads to see what people respond
game, traffic is like offense and to and you can get that going right away.
conversion is like defense. Ultimately, Now if you rely on search engine traffic,
it's the conversion that wins it may take you several months. In pay
championships. per click you can do it immediately with
Taking Agora as a perfect example, they less distraction.
use direct mails, postcards, banner ads, On the other side of the page here is
pay per click, and search engines in conversion and basically traffic is being
order to be able to convert effectively driven towards a landing page or squeeze
and build traffic. Now, using direct page. The thank you page is a good way to
mail, postcards or banner ads usually harness conversion. Instead of saying
requires a big lump sum investment of thank you for subscribing, you can take
money. opportunity to present a sales letter.
Unless you are really good and seasoned Still, you can always direct your traffic
enough, you want to have the opportunity to different thank you pages. It could be
to test both your ads as well as to see somebody else's product, somebody else's
if your landing page actually converts. letter and then you segment off your
This way, you get to maximize your list. If somebody buys, they move to a
profits. customer list. Also, you must have
As for search engines, it can be quite followup automated messages to ensure
tricky. Everybody likes free traffic but that the sales stick and that will enable
it is tedious and does not happen you to promote advanced materials.
immediately. Even with the case of Now if in case they don't buy, they go on
affiliate deals, people are not going to a prospect list and for about the first
promote you if you cannot convert. 30 days and this is going to depend on
This is where pay per click easily comes the products that you are selling. At
in. Simply put, pay per click is this period, you must continue trying to
immediate. For a time span as short as 15 sell that product but I've found that 95
to 20 minutes one could have an ad percent of actual buyers buy within the
campaign of driving targeted traffic to first 30 days.
his or her website to see if that website Once the 30 day period has elapsed,
will convert. related offers on other products or other
Experts such as John Barker strongly people's products come in. Joint
recommend internet marketers to start ventures' opportunities fit snugly in
with pay per click and then move to other this diagram after you have exhausted all
things once conversion is firmly means to sell and the customer still
established as part of your business. The refuses to buy them.
need to convert is inherent in the






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