| Essentially, internet marketing comes down to | | | | business. |
| two key components: traffic and conversion. | | | | |
| If it may be likened to a game, traffic is | | | | One of the best techniques is to run a |
| like offense and conversion is like defense. | | | | variety of ads to see what people respond to |
| Ultimately, it's the conversion that wins | | | | and you can get that going right away. Now if |
| championships. | | | | you rely on search engine traffic, it may |
| | | | take you several months. In pay per click you |
| Taking Agora as a perfect example, they use | | | | can do it immediately with less distraction. |
| direct mails, postcards, banner ads, pay per | | | | |
| click, and search engines in order to be able | | | | On the other side of the page here is |
| to convert effectively and build traffic. | | | | conversion and basically traffic is being |
| Now, using direct mail, postcards or banner | | | | driven towards a landing page or squeeze |
| ads usually requires a big lump sum | | | | page. The thank you page is a good way to |
| investment of money. | | | | harness conversion. Instead of saying thank |
| | | | you for subscribing, you can take opportunity |
| Unless you are really good and seasoned | | | | to present a sales letter. |
| enough, you want to have the opportunity to | | | | |
| test both your ads as well as to see if your | | | | Still, you can always direct your traffic to |
| landing page actually converts. This way, you | | | | different thank you pages. It could be |
| get to maximize your profits. | | | | somebody else's product, somebody else's |
| | | | letter and then you segment off your list. If |
| As for search engines, it can be quite | | | | somebody buys, they move to a customer list. |
| tricky. Everybody likes free traffic but it | | | | Also, you must have followup automated |
| is tedious and does not happen immediately. | | | | messages to ensure that the sales stick and |
| Even with the case of affiliate deals, people | | | | that will enable you to promote advanced |
| are not going to promote you if you cannot | | | | materials. |
| convert. | | | | |
| | | | Now if in case they don't buy, they go on a |
| This is where pay per click easily comes in. | | | | prospect list and for about the first 30 days |
| Simply put, pay per click is immediate. For a | | | | and this is going to depend on the products |
| time span as short as 15 to 20 minutes one | | | | that you are selling. At this period, you |
| could have an ad campaign of driving targeted | | | | must continue trying to sell that product but |
| traffic to his or her website to see if that | | | | I've found that 95 percent of actual buyers |
| website will convert. | | | | buy within the first 30 days. |
| | | | |
| Experts such as John Barker strongly | | | | Once the 30 day period has elapsed, related |
| recommend internet marketers to start with | | | | offers on other products or other people's |
| pay per click and then move to other things | | | | products come in. Joint ventures' |
| once conversion is firmly established as part | | | | opportunities fit snugly in this diagram |
| of your business. The need to convert is | | | | after you have exhausted all means to sell |
| inherent in the success of any online | | | | and the customer still refuses to buy them. |