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BPO Industry in India - A Report

Business process outsourcing (BPO) is a Provided By Majoriy Of the BPO Companies
broad term referring to outsourcing in Provident Fund: As per the statutory
all fields. A BPO differentiates itself guidelines, the employee is required to
by either putting in new technology or contribute a percentage of his basic
applying existing technology in a new way salary and DA to a common fund. The
to improve a process.Business Process employer for this fund contributes as
Outsourcing (BPO) is the delegation of well. The employee can use the amount
one or more IT-intensive business deposited in this fund for various
processes to an external provider that in personal purposes such as purchase of a
turn owns, administers and manages the new house, marriage etc.Gratuity:
selected process based on defined and Gratuity is one of the retrial benefits
measurable performance criteria. Business given to the employee in which the
Process Outsourcing (BPO) is one of the employer every year contributes a
fastest growing segments of the particular amount. The fund created can
Information Technology Enabled Services be used by the employee for the purpose
(ITES) industry.Few of the motivation of long-term investment in various things
factors as to why BPO is gaining ground such as a house etc.Group Mediclaim
are:Factor Cost Advantage Insurance Scheme: This insurance scheme
Economy of Scale is to provide adequate insurance coverage
Business Risk Mitigation of employees for expenses related to
Superior Competency hospitalization due to illness, disease
Utilization ImprovementGenerally or injury or pregnancy in case of female
outsourcing can be defined as - An employees or spouse of male employees.
organization entering into a contract All employees and their dependent family
with another organization to operate and members are eligible. Dependent family
manage one or more of its business members include spouse, non-earning
processes.Different Types of Services parents and children above three
Being Offered By BPO'sCustomer Support monthsPersonal Accident Insurance Scheme:
ServicesOur customer service offerings This scheme is to provide adequate
create a virtual customer service center insurance coverage for Hospitalization
to manage customer concerns and queries expenses arising out of injuries
through multiple channels including sustained in an accident.Subsidized Food
voice, e-mail and chat on a 24/7 and 365 and Transportation: The organizations
days basis.Service Example: Customers provides transportation facility to all
calling to check on their order status, the employees from home till office at
customers calling to check for subsidized rates. The lunch provided is
information on products and services, also subsidized.Company Leased
customers calling to verify their account Accommodation: Some of the companies
status, customers calling to check their provides shared accommodation for all the
reservation status etc.Technical Support out station employees, in fact some of
ServicesOur technical support offerings the BPO companies also undertakes to pay
include round-the-clock technical support electricity/water bills as well as the
and problem resolution for OEM customers Society charges for the shared
and computer hardware, software, accommodation. The purpose is to provide
peripherals and Internet infrastructure to the employees to lead a more
manufacturing companies. These include comfortable work life balance.Recreation,
installation and product support, up & Cafeteria, ATM and Concierge facilities:
running support, troubleshooting and The recreation facilities include pool
Usage support.Service Example: Customers tables, chess tables and coffee bars.
calling to resolve a problem with their Companies also have well equipped gyms,
home PC, customers calling to understand personal trainers and showers at
how to dial up to their ISP, customers facilities.Corporate Credit Card: The
calling with a problem with their main purpose of the corporate credit card
software or hardware.Telemarketing is enable the timely and efficient
ServicesOur telesales and telemarketing payment of official expenses which the
outsourcing services target interaction employees undertake for purposes such as
with potential customers for travel related expenses like Hotel bills,
'prospecting' like either for generating Air tickets etcCellular Phone / Laptop:
interest in products and services, or to Cellular phone and / or Laptop is
up-sell / promte and cross sell to an provided to the employees on the basis of
existing customer base or to complete the business need. The employee is
sales process online.Service Example: responsible for the maintenance and
Outbound calling to sell wireless safeguarding of the asset.Personal Health
services for a telecom provider, outbound Care (Regular medical check-ups): Some of
calling to retail households to sell the BPO'S provides the facility for
leisure holidays, outbound calling to extensive health check-up. For employees
existing customers to sell a new rate with above 40 years of age, the medical
card for a mobile service provider or check-up can be done once a year.Loans:
outbound calling to sell credit or debit Many BPO companies provides loan facility
cards etc.Employee IT Help-desk on three different occasions: Employees
ServicesOur employee IT help-desk are provided with financial assistance in
services provide technical problem case of a medical emergency. Employees
resolution and support for corporate are also provided with financial
employees.Service Example: of this assistance at the time of their wedding.
service include level 1 and 2 And, The new recruits are provided with
multi-channel support across a wide range interest free loans to assist them in
of shrink wrapped and LOB applications, their initial settlement at the work
system problem resolutions related to location.Educational Benefits: Many BPO
desktop, notebooks, OS, connectivity companies have this policy to develop the
etc., office productivity tools support personality and knowledge level of their
including browsers and mail, new service employees and hence reimburses the
requests, IT operational issues, product expenses incurred towards tuition fees,
usage queries, routing specific requests examination fees, and purchase of books
to designated contacts and remote subject, for pursuing MBA, and/or other
diagnostics etc.Insurance ProcessingOur management qualification at India's top
insurance processing services provide most Business Schools.Performance based
specialized solutions to the insurance incentives: In many BPO companies they
sector and support critical business have plans for , performance based
processes applicable to the industry incentive scheme. The parameters for
right from new business acquisition to calculation are process performance i.e.
policy maintenance to claims speed, accuracy and productivity of each
processing.Service Example:New Business / process. The Pay for Performance can be
Promotion:Inbound/outbound sales, Initial as much as 22% of the salary.Flexi-time:
Setup, Case Management, Underwriting, The main objective of the flextime policy
Risk assessment, Policy issuance is to provide opportunity to employees to
etc.Policy Maintenance / work with flexible work schedules and set
Management:Record Changes like Name, out conditions for availing this
Beneficiary, Nominee, Address; Collateral provision. Flexible work schedules are
verification, Surrender Audits Accounts initiated by employees and approved by
Receivable, Accounting, Claim management to meet business commitments
Overpayment, Customer care service via while supporting employee personal life
voice/email etc.Data Entry Services / needs .The factors on which Flexi time is
Data Processing Services allowed to an employee include: Child or
Service Example:Data entry from Paper Parent care, Health situation, Maternity,
Books with highest accuracy and fast turn Formal education programFlexible Salary
around time (TAT)Data entry from Image Benefits: Its main objective is to
file in any formatBusiness Transaction provide flexibility to the employees to
Data entry like sales / purchase / plan a tax-effective compensation
payroll.Data entry of E-Books / structure by balancing the monthly net
Electronic BooksData Entry : Yellow Pages income, yearly benefits and income tax
/ White Pages KeyingData Entry and payable. It is applicable of all the
compilation from Web siteData Capture / employees of the organization. The Salary
CollectionBusiness Card Data Entry into consists of Basic, DA and Conveyance
any FormatData Entry from hardcopy Allowance. The Flexible Benefit Plan
Printed Material into text or required consists of: House Rent Allowance, Leave
formatData Entry into Software Program Travel Assistance, Medical Reimbursement,
and applicationReceipt and Bill Data Special AllowanceRegular Get together and
EntryCatalog Data Entry.Data Entry for other cultural programs: The companies
Mailing List/Mailing Label.Manuscripting organizes cultural program as and when
typing in to wordTaped Transcription in possible but most of the times, once in a
to word.Copy, Paste, Editing, Sorting, quarter, in which all the employees are
Indexing Data into required format given an opportunity to display their
etc.Data Conversion Services talents in dramatics, singing, acting,
Service Example:Conversion of data dancing etc. Apart from that the
across various databases on different organizations also conduct various sports
platformsData Conversion via Input / programs such as Cricket, football, etc
Output for various media.Data Conversion and regularly play matches with the teams
for databases, word processors, of other organizations and
spreadsheets, and many other standard and colleges.Wedding Day Gift: Employee is
custom-made software packages as per given a gift voucher of Rs. 2000/- to Rs.
requirement.Conversion from Page maker to 7000/- based on their level in the
PDF format.Conversion from Ms-Word to organization.Employee Referral Scheme: In
HTML formatConversion from Text to Word several companies employee referral
Perfect.Conversion from Text to Word to scheme is implemented to encourage
HTML and AcrobatConvert Raw Data into employees to refer friends and relatives
required MS Office formats.Text to PDF for employment in the organization.Paid
and PDF to Word / Text / DocData Days Off
Compilation in PDF from Several Maternity Leave
Sources.E-Book Conversion etc.Scanning, Employee Stock Option PlanInspite of all
OCR with Editing & Indexing Services these benefits, the attrition rate in BPO
Service Example:High speed industry is very high, why?. What is the
Image-Scanning and Data capture services reason for an employee to leave? These
High speed large volume scanning and many more are the questions that need
OCR Data From Scanned page / image immediate attention from the industrial
Scan & OCR paper Book in to CD. gurus.Why people prefer to join BPO's?In
ADOBE PDF Conversion Services. general a person with any graduation can
Conversion from paper or e-file to join any of the BPO. Some BPO's like to
various formatsBook Keeping and take people with MBA but then again the
Accounting Services specialization are of an individual
Service Example:General Ledger hardly makes any difference. Again, this
Accounts Receivables and Accounts is the industry, where there is no
Payable reference checks and very often people
Financial Statements don't even specify there exact age. Lets
Bank Reconciliation me share with you some of the reasons as
Assets / Equipment Ledgers etc.Form why people prefer to join a BPO:Did not
Processing Services: get a better job.
Service Example:Insurance claim form Find nothing better to do.
Medical Form / Medical billing Education level doesn't matter
Online Form Processing Good work environment
Payrol Processing etc.Internet / Online Good Benefits
Web Research Flexibility of time
Service Example:Internet Search, Product Attractive life style
Research, Market Research, Survey, Transport facilityWhy people leave the
Analysis. BPO's?When there are so many benefits
Web and Mailing list research associated with BPO industry....when
etc.Challenges for a HR Professional in there are so many privileges for the BPO
BPOBrand equity: People still consider employees than what makes them to change
BPO to be "low brow", thus making it the company/industry?? Is it only MONEY
difficult to attract the best that matters or anything else as well??
talent.Standard pre-job training: Again, Here are some of the reasons for a BPO
due to the wide variety of the jobs, lack professional to change his/her job.No
of general clarity on skill sets, etc, growth opportunity/lack of promotion
there is no standard curriculum, which For higher Salary
could be designed and For Higher education
followed.Benchmarks: There are hardly any Misguidance by the company
benchmarks for compensation and benefits, Policies and procedures are not
performance or HR policies. Everyone is conducive
charting their own No personal life
course.Customer-companies tend to demand Physical strains
better results from outsourcing partners Uneasy relationship with peers or
than what they could actually expect from managers
their own departments. "When the job is What they have to say?With so much of
being done 10,000 miles away, demands on uncertainty in the market.....people are
parameters such as quality, turn around trying their best to stop or to at least
timeliness, information security, have a control on the attrition
business continuity and disaster rate...let me share with you the opinion
recovery, etc, are far higher than at of the real gurus of the
home. So, how to be more efficient than industry."Training is a very important
the original?Lack of focused training and aspect of the ITES-BPO industry"- Mr.
certifications Arjun Vaznaik, COO, Tracmail" Career
Given this background, the recruiting growth in the industry is robust and
and compensation challenges of HR there is a long-term opportunity. The
departments are only understandable.Key great growth momentum that the industry
To successThe key to success in ramping is witnessing is creating both vertical
up talent in a BPO environment is a rapid and lateral career opportunities. There
training module. The training component also exists enough growth opportunities
has to be seen as an important in the middle-management and supervisory
sub-process, requiring constant level within the industry". - Aadesh
re-engineering. Goyal, Executive Vice President & GM,
Business Process Outsourcing: The Top Hughes BPO Services"It will not be
Rankers possible for the industry to arrive at a
WNS has emerged as the top BPO in India, blanket agreement on poaching but
pushing Wipro Spectramind to the second bilateral agreements between companies
position, according to a survey done by are being signed. Basic norms are being
NASSCOM. The basis of ranking is the put in place and code of ethics is being
revenues generated by the BPO companies stressed upon by industry players within
in 2003-04, as per US GAAP. A list of top the sector with respect to HR practices.
fifteen BPO companies in India is given We are encouraging companies to adopt
below.WNS Group responsible behavior in order to ensure
Wipro Spectramind that the industry does not become a
Daksh e-Services victim of its own actions. Industry needs
Convergys to go aggressive but not cannibalistic."
HCL Technologies - Mr. Suren Singh Rasaily, Senior Vice
Zenta President, NIIT Ltd. and Head
ICICI Onesource Plantworkz,Conclusion:This is a
MphasiS descriptive report on BPO industry. I
EXL have tried to cover almost everything
Tracmail related to the industry. I like to have
GTL Ltd. your opinion about the same. Even at the
vCustomer end of this comprehensive report, my
HTMT concerns are related to development of
24/7 Customer employees in BPO, controlling attrition
Sutherland TechnologiesThe parameters rate in BPO, can we have some standard
for the survey was: Employee Size industrial compensation package/
(Operation level executives), Percentage break-ups?About Author:
of last salary hike, Cost to company , Sanjeev Himachali
Overall Satisfaction Score, Composite E-mail: ; Blog: can read my ITES-BPO
Satisfaction, Company Culture, Job related articles at or (Himachali)
Content / Growth, Training , Salary and Sharma, is a 29 yrs of age from India,
Compensation , Appraisal System, People, having six years of experience in "Human
Preferred Company: (Percentage of Resource Development". By qualification,
respondents of a company who named their he is Bachelor of Science and Masters in
own company as the preferred one), Dream Business Administration. He is also a
Company: (Percentage of respondents in Motivational and Inspirational writer and
the total sample who preferred a speaker.
particular company).Employee Benefits




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