| When was the last time you ever did
| |
| | arespecific about how you helped the
|
| business with someone youdidn't trust?
| |
| | customer or client instead ofsomething
|
| When did you last do business with
| |
| | general like, "You guys are great!"
|
| someone thatyou suspected of being
| |
| | Something likethat is not specific
|
| dishonest? Never.
| |
| | enough, and you might as well leave it
|
| This is because trust and credibility are
| |
| | out.
|
| crucial in any businesstransaction. In
| |
| | Third, make sure the people providing the
|
| fact, engendering these qualities in
| |
| | testimonials are easyto contact either
|
| yourvisitor is perhaps the most important
| |
| | via an e-mail address or with a
|
| aspect of running acommercial website.
| |
| | websiteaddress.
|
| Without building trust or credibility,
| |
| | 6 - Provide visitors with plenty of
|
| you'll never be able to sell your product
| |
| | contact information.
|
| or service(s). This isbecause your
| |
| | Many online businesses are fly-by-night
|
| potential customer has no idea who
| |
| | companies who are heretoday and gone
|
| they're dealingwith, what your reputation
| |
| | tomorrow. People are especially scared of
|
| is, and if they're going to get whatthey
| |
| | gettingcheated by one of these companies
|
| expect. If they can't trust you, why
| |
| | or people. So, in order toassuage their
|
| would they pick youinstead of someone who
| |
| | fears, make your contact information
|
| they can trust?
| |
| | readilyavailable for viewing at all
|
| So, to help you create a trusting
| |
| | times. You should ALWAYS includeyour
|
| environment on your website, I've
| |
| | phone number, address, and e-mail
|
| compiled a list of ten things you can do:
| |
| | addresses in an easilyaccessible section
|
| 1 - Don't Make Outrageous Claims.
| |
| | of your website.
|
| This one is common sense, but you would
| |
| | 7 - Let people get to know who you are.
|
| be surprised at how manypeople break this
| |
| | A perfect way to go about doing this is
|
| rule. Have you ever visited a site that's
| |
| | to have an "About Us"page that gives a
|
| *obviously* been built for a little "mom
| |
| | bit of background on all the members of
|
| & pop" shop that claimsthey're "The #1
| |
| | yourcompany or business. This is
|
| Blah Blah Blah in America," the "The Best
| |
| | effective because the Internet is avery
|
| on the
| |
| | impersonal medium. Adding information
|
| Planet," or something similar? And what
| |
| | about who you areoften warms people up to
|
| impression does thatleave with you?
| |
| | your offer because they feel likethey're
|
| Probably that these people don't know
| |
| | dealing with a real person instead of a
|
| whatthey're doing or are not to be
| |
| | computer screen.
|
| trusted. So please people, bereasonable
| |
| | When people feel like they "know you,"
|
| with what you say, because people won't
| |
| | they trust you as well.
|
| believe youotherwise.
| |
| | 8 - Take the "honest" approach from time
|
| 2 - Check for and correct any grammar or
| |
| | to time.
|
| spelling errors.
| |
| | It's somewhat difficult to convey to you
|
| I've said this so many times before, but
| |
| | exactly what you shoulddo to accomplish
|
| it's SO important thatthe content of your
| |
| | this. But the concept is pretty
|
| site is essentially flawless. Nothing
| |
| | simple.you don't always have to try to
|
| says,
| |
| | "sell" your visitor on your product
|
| "We're not to be trusted!" better than
| |
| | orservice. Try being honest and up-front
|
| some spelling and grammarerrors. To
| |
| | with your visitors andpotential
|
| correct this problem, it's best to get
| |
| | customers. For a good example what I'm
|
| several peopleto read through your site
| |
| | talking about,just visit my site. (
|
| and point out any errors they see.
| |
| | You'll see that inplaces, I'm very blunt
|
| Also, ALWAYS run any content you've made
| |
| | about what we're trying to accomplish
|
| through a spell checkerimmediately before
| |
| | andhow we can help you. By trying to
|
| posting it.
| |
| | avoid "hyping" the visitor, Ioften gain
|
| 3 - Give a risk-free guarantee on your
| |
| | their trust.
|
| product or services (andmake it "no
| |
| | 9 - Write articles for other websites and
|
| questions asked").
| |
| | newsletters related toyour field of
|
| Think about the beauty of this tactic. It
| |
| | expertise.
|
| does two things foryou right away. First
| |
| | When someone reads your informative and
|
| of all, it removes any risk for
| |
| | enlightening article on atopic they need
|
| thecustomer, so they are usually far more
| |
| | help with, they immediately regard you as
|
| likely to buy. Secondly,it builds trust
| |
| | anexpert, and they feel as though they
|
| because the customer assumes that if
| |
| | can trust you. When you'veengendered
|
| you'reoffering a "no questions asked"
| |
| | their trust, and they are already
|
| guarantee, you're willing totrust them.
| |
| | interested in thetype of product or
|
| And if you're willing to trust them,
| |
| | service you offer, it's VERY easy to make
|
| they're usuallywilling to trust you!
| |
| | asale. All you have to do is get them to
|
| 4 - Publish a free newsletter.
| |
| | your website!
|
| It's been proven that it usually takes
| |
| | 10 - Make your site look like it was made
|
| more than one exposure toa product or
| |
| | by a pro!
|
| service before someone will buy it. By
| |
| | If you visited a run-down, nasty store
|
| running afree newsletter, you can gain
| |
| | with dusty shelves andcluttered items,
|
| those needed exposures. In theprocess of
| |
| | you'd never buy one thing from them, even
|
| exposing those potential clients to your
| |
| | iftheir prices were incredible and their
|
| product orservice repeatedly, you can
| |
| | product quite good. Ifyour website is
|
| also build trust with your newsletterif
| |
| | "virtually" run-down, the same thing's
|
| your content is good. If you've got
| |
| | going tohappen - no one will buy from
|
| something valuable andhelpful to say,
| |
| | you. You've got to look good tosell well,
|
| people will see you as an expert in your
| |
| | because people *do* judge a book by its
|
| fieldand therefore trust you. And then
| |
| | cover, andthey'll your website by its
|
| you get their business.
| |
| | "cover." So get your site designedby a
|
| 5 - Use testimonials!
| |
| | pro or invest some time learning how to
|
| I can't stress how important putting
| |
| | make it look good byyourself. If you
|
| testimonials on your websiteis. If people
| |
| | don't, you'll never reap the full
|
| can see proof that you've made previous
| |
| | potential ofthe Internet.
|
| customershappy, they almost always trust
| |
| | Hopefully, these suggestions will help
|
| you. However, in order for thisto be
| |
| | you on your way tobecoming an online
|
| effective, you've got to do several
| |
| | success (or more of one if you already
|
| things: first, NEVERmake up testimonials.
| |
| | are).
|
| Second, make sure the testimonials
| |
| | Good luck!
|
